[Chinese shoes Network - brand observation]? How do the athletes to develop a brand, give your customers a suitable location, you are in the hands of customers is a kind of image, which is different from the others that he could bring thing? Second, have to learn to package and maintain their own customer's image, to achieve maximum benefits.
We give Yao Ming and Liu Xiang to do personalized brand analysis, Yao Ming first glance gives the impression that it is respected, Liu Xiang will make people give him hugs, he and you and I closer distance. That marketing Yao Ming, the need to narrow the distance between him and the consumer, to his sense of humor to life.
Because of the high visibility, high visibility, sports stars is seen as the best consumer goods leading media or bridges, the Olympic champion has become an inevitable phenomenon of economic deve Retro jordans for sale lopment of market economy. Valuable would play out, which is the basic law of the market. "The Economist" report shows that the annual global market value of educating about 60 billion US dollars tournament, which is inseparable from the great appeal of star athletes, "is the star athlete to attract spectators to the stadium. Which project more stars, fame The larger, the better the efficiency of its operations. "In the industry view, how to better develop athletes value, this issue has become the sports industry development an important part.
For the Chinese athletes in brand development, has many years of experience in research and analysis of economic and industrial director of the Department of Beijing Sport University ¡ì???? her recent experience in the United States, said, "I just went to the United States to participate in the sports analysis before t cheap jordans for sale he annual meeting, some of their quantification Analysis of the way, we should learn from the United States to make decisions based on data, than we did fine. Everything you want in-depth analysis, the depth of discussion, racking our brains to make decisions has passed. "The other two have many years of experience in the industry experts focus He referred to the importance of early distribution of - Gan Ming Kee former marketing director of China Sports Adidas, vice president of Octagon China, the world's largest sports marketing company Qinzhe Ming.
Reporter: Do you have in the past ten years time has represented many domestic famous athlete-related business, in your opinion, athletes want to do brand development, a matter which is worth noting that there is ?
Qinzhe Ming: First you need to get the customer, after that first locate your customers, becau Cheap air jordan 12 ovo se you each client is different, they have corresponding client crowd is different. I have to work at Coca-Cola and Yao Ming had a lot of contact with the agent, gave me the impression that the agent for Yao Yao very deep understanding, this understanding could become a source of brand marketing. They give Yao's position is "big" cases are a lot of marketing around the "big" to do. Yao and me and the exchange itself, very surprised that he was not alive are connected, once a US book publishing house let him talk about the NBA experience, and Yao said they know you are busy, do not you write, just a day training and competition toward the end of your tape recorder, said a few words, then are handed over to them to do, the rewards have $ 2.5 million, Yao Ming finally refused, he said he wanted to find what they really do.
Gan Ming qi: I think one is give you r customers a suitable location, you are in the hands of customers is a kind of image, which is different from other people what he can bring the second is to package and have to learn? maintain their own customer's image, to achieve maximum benefits.
Reporter: "Team Yao" responsible person BenQ has said so: you can try to find 100 of America's most valuable player, compared with the 100 most valuable Chinese sports stars, you will find, China The original is so low value athletes. For you, the greatest challenge to the development of athletes value Where?
Qinzhe Ming: The biggest challenge is the lack of port athlete to spread the story of this issue in a number of Olympic events in particular. This one has a "cross-border" problem, you need to make your brand diversification, enrich the connotation of his, and enhance awareness of the outside world for cheap jordans online him. This is the factor in a lot of sports stars to fashion and entertainment industry.
Let's say Wade often went to Paris in the fashion show, he has a personal dwadestyle personal website, so that you can attract more attention. O'Neill is even more representative of this area, I went to his house, he showed me a video, in the video he was wearing a wig, sing RAP, drums, this personality so that you can feel his charm, Then he put up this video on social media communication, as an athlete, and he already has the ability to self-marketing, which is more than a simple focus on the game a step further.
Tennis on more and more, such as Anna Kournikova and Maria Sharapova, two tennis beauty to participate in the activities of the more stylish and more, closer to the audience and their distance.
Gan Ming qi: If you want to do marketing, you must have the cheap jordan shoes for men ability to advance the layout. What impressed me the most profound thing is Nike several cases, one of which is a timely response to the London Olympic Games Liu Xiang back after the game. Another time that Federer to win his fifteenth Grand Slam titles, the French broadcasting ended the day have been one or two am the way, and he immediately cut came trophy when an advertisement in which Michael Jordan, Tiger Woods and other stars said the same Bottom line: Congratulations Roger Federer, you are very great. It is clear from these two cases, the layout is done in advance, otherwise reach such good results. Also, in 2008, when, because Adidas is the Olympic TOP sponsor, Nike selected mode is about 80% of the Chinese delegation were signed, which is also a good way ahead of the layout capabilities.
Reporter: superstar these cases before mentioned, the brand Retro jordans for sale development of ordinary players, whether they have the draw of ?
Qinzhe Ming: the truth is the same, Baron & middot; Davis influence and big stars hearts of basketball fans in Shanghai lags far behind, his agent at the time he came to Shanghai designed an activity: in Nanjing Road Pedestrian Street, dribble, and then into social media, as played a very good effect. Li Ning and Wade talk about cooperation when the two finally found a meeting point: to help Wade create personal business brand, selling shoes Wade income. Yao Ming and Liu Xiang, do we give the brand personality analysis, Yao Ming first glance gives the impression that it is respected, Liu Xiang will make people give him hugs, he and you and I closer distance. That marketing Yao Ming, the need to narrow the distance between him and the consumer, to his sense of humor to life.
reporter: now the cheap jordans for sale mens most red Chinese sports stars throughout the world should undoubtedly Sun Yang, but around his negative news, his business development has been very controversial. In your opinion, Sun Young personal marketing should be how to do?
Gan Ming qi: mainly to see him behind the team, first team in the end is a combination of what they want to know the case of Sun Yang and other people do not like the country and the same place. We have to remember is that Chinese athletes and institutional environment for the growth of space may not be able to cultivate a good result, thinking too cautious, but people and mature athletes. This doomed influence people around him to his very important, of course, the environment, luck, opportunity is very important, you can not get a trustworthy person.
When a young achievements and self-confident idea of ??normal, his thoughts cheap foamposites and the outside world have a different place, it would certainly be a problem. If you're lucky, he can find ways to help him find himself short board people, which is very satisfactory. He grew up on the road, there should be such a person. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Brand News)Air Jordan XXX "Black" is expected to be on sale in April 16, 2016, initially priced at $200. Known as the
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Jordan Brand atmos to open shop on the day before the grand Limited launched in the summer by the World Basketball Festival project specially set up this shop in New York open up a fresh outlook in Harlem Yu District of atmos, the establishment of the special temporary store makes all Air Jordan fans as one of the bright eyes. The shop display the full range of For the Love of The Game planning related series of single product, at the same time to store the global Air Jordan Legacy disclosed for the first time "For the Love of The Game Laser Collection Skull x Air Jordan VII/IX, in addition to" For the Love of The Game Pack "in the opening when the new limited edition. When the opening night many heavyweight scene, including Jordan Brand and Bun Smith creative director Mark B, Fabulous, Jadakiss, rapper udaoch. In addition Jordan Brand special display a whole body of North Carolina blue paint Team Jordan Suzuki, this dream Shenpin heavy machine appearance is to let all the fans of the Air Jordan Jordan Brand Pop-Up Shop@ more crazy, New York atmos grand opening party launched here, let us feel the atmosphere of the scene!
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[pictures from the Internet, FROM:ONENESS]Sports players Nike Women Air Force 1 "City" city do not note series & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;
2014-10-31 10:06:43 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: FLIGHTCLUB Chinese site] Print & nbsp; Close
Chinese shoes Network October 31 hearing, in order to meet the arrival of the holiday season, the sports brand Nike again with the "city" as the theme, and were from New York, London, Milan, Paris, Tokyo and Shanghai, the international metropolis of six inspiration for female friends to build a new Air Force 1 series, This time it brings Gaotong version of which nearly three tours picture. Design were used white, blue and crimson constitute high-grade leather shoes, representing the New York, Paris and Shanghai three cities, and through delicate sewing stitches as sketched out the details of maps for different cities, highlights the various Metropolitan unique qualities. Currently, the series has been available via the Wish and other select retailers. (Media Partner: shoe-like image & nbsp; poetry Nidan Li shoes)
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